“The use of good data can better inform decision making, not just for the asset or portfolio that is being monitored, but to inform specific changes and improvements to new developments and acquisitions. Transparency of data can then help improve overall investment performance over time and increase potential values on exit.”Tom France, Head of Development & UK Acquisitions at Round Hill Capital
It all starts with Data.
The saying, ‘data is king’ comes to mind here; but it really is a force to be harnessed in BTR. Over the past decade asset classes like PBSA have matured in their data strategies and the market can now share success stories and benchmark what good asset performance looks like. Whether that be asset value increase case studies, design optimisation data stories, or data- driven resident engagement campaigns boosting competitiveness and more importantly, boosting investor satisfaction.
With around 282,500 BTR beds in the UK alone, either completed or in the pipeline (Savills), it’s key the BTR sector embraces this data-first approach and together builds a basis for profitable sustainable living.
This white paper will serve as an opportunity to explore the data landscape for BTR and how different types of data can, and should, be used; we do a deep dive into Moda Living and their data-first best practices you too can replicate in your assets, and then we break down living behaviours and benchmarks we can see across 4,000 BTR spaces in the UK from the Utopi data lake.
Filled with insights, learnings and comparisons to the PBSA sector’s success, let’s come together and prioritise assets that use data to build a better, more sustainable, world. Here’s a preview of the insights you can find in the paper…
